It comes as no surprise that hostess with the mostess Martha Stewart is incredibly skilled at making her audience feel welcome. This week, Stewart used Twitter to engage with her audience while speaking at the 2011 Global Retailing Conference. Stewart spoke about building her business empire, and answered questions onstage as she received them [...]
Getting negative reviews online can be extremely stressful. Whether or not you agree with the conclusion of the review, remember that these 3 things are true:
1. You cannot change an experience that has already happened
2. The reviewer has a right to post their experiences online
3. The issue is now public
[...]
Continue Reading →This week’s Missed Opportunity deals with handling negative PR. As self-published writer Jacqeuline Howett (hopefully) learned recently, negative reviews are not nearly as significant as your response to them.
The incident began when Howett submitted her latest book to be reviewed by the blog Big Al’s Books and Pals. Al wrote a detailed and thoughtful [...]
Continue Reading →By releasing a free, limited version of its SAT prep, Princeton Review has created a great iPad app that targets the ideal customers for their in-person SAT preparation services. Developed by Easel, the app features questions on the left, and a scratchpad for note taking on the right. After completing the lesson the user can [...]
Continue Reading →While other travel rewards programs are busy featuring how many points members can earn, Hilton’s HHonors loyalty program is instead shifting their messaging to take a more human approach:
“We didn’t see anyone separated from the rest of the pack in travel hospitality programs overall. People are interested in points, but more importantly it’s about [...]
Continue Reading →