Arise | Creative Consultancy

Amazing Customer Service: Martha Stewart

admin — Fri, 08 Apr 2011 03:19:13 +0000

It comes as no surprise that hostess with the mostess Martha Stewart is incredibly skilled at making her audience feel welcome. This week, Stewart used Twitter to engage with her audience while speaking at the 2011 Global Retailing Conference. Stewart spoke about building her business empire, and answered questions onstage as she received them [...]

Q&A: What should I do about a negative Yelp review?

admin — Thu, 07 Apr 2011 03:15:40 +0000

Getting negative reviews online can be extremely stressful. Whether or not you agree with the conclusion of the review, remember that these 3 things are true:

1. You cannot change an experience that has already happened
2. The reviewer has a right to post their experiences online
3. The issue is now public

[...]

Missed Opportunity: Jacqeuline Howett

admin — Wed, 06 Apr 2011 02:58:20 +0000

This week’s Missed Opportunity deals with handling negative PR. As self-published writer Jacqeuline Howett (hopefully) learned recently, negative reviews are not nearly as significant as your response to them.

The incident began when Howett submitted her latest book to be reviewed by the blog Big Al’s Books and Pals. Al wrote a detailed and thoughtful [...]

App of the Week: Princeton Review’s SAT Score Quest

admin — Tue, 05 Apr 2011 03:02:39 +0000

By releasing a free, limited version of its SAT prep, Princeton Review has created a great iPad app that targets the ideal customers for their in-person SAT preparation services. Developed by Easel, the app features questions on the left, and a scratchpad for note taking on the right. After completing the lesson the user can [...]

Fresh Look: Hilton HHonors

admin — Mon, 04 Apr 2011 03:03:15 +0000

While other travel rewards programs are busy featuring how many points members can earn, Hilton’s HHonors loyalty program is instead shifting their messaging to take a more human approach:

“We didn’t see anyone separated from the rest of the pack in travel hospitality programs overall. People are interested in points, but more importantly it’s about [...]

Amazing Customer Service: KLM Royal Dutch Airlines

admin — Fri, 01 Apr 2011 02:59:21 +0000

KLM recently created some great buzz with semi-random acts of kindness. KLM encouraged fliers to “check in” at various airports via Foursquare and Twitter, and then randomly rewarded those people with small gifts. Even more impressive, the gifts they received were personalized based on their social profiles. A soccer fan received an NYC city [...]

App of the Week: Sprint’s DriveSafe

admin — Tue, 29 Mar 2011 02:25:01 +0000

With the rising prevalence of smartphones, many organizations are campaigning against cellphone use while driving. With safety in mind, Sprint has developed an app that will detect if the user is driving, and if so, shut off all distracting capabilities such as talking and texting. 911 is not inhibited at any time, and users can [...]